Psychology and Sarcasm
Through reading all of the pieces dealing with sarcasm, irony, satire, etc in class, I found that I was more drawn to the authors that used one of these techniques for persuasion. That got me thinking if sarcasm can make someone seem credible, however all of my internet researching (gotta use the internet to the full extent while I can!) concluded in sarcasm being something to definitely avoid doing. Despite this, there is evidence that leads me to believe that sarcasm really is a credible tool for persuasion.
We can start out simple; the connotations and implications of the use of sarcasm and the user of sarcasm. Generally, this is seen as something rude if often used, and can make someone seem very aggressive. "[U]sed to humorously convey thinly veiled disapproval or scorn,"1 I think sarcasm can bring a lighter tone to heavy topics, for example racism. Racism is a very controversial topic in the sense that it is loaded with political correctness in efforts to not offend anyone, though the truth and extent of racism is still something not touched on as much. Little sprinkles of sarcasm aimed at the government or society brings the issue down to a more conversational level, key to facilitating discussion on the topic. One's use of sarcasm I believe also demonstrates experience with the topic, as people generally will poke fun at topics or people they are close with. Bringing a personal viewpoint into the argument really establishes credibility.
As credibility is established, persuasion becomes easier. It is true that "using sarcasm...is not without risk,"2 but don't the risk takers go the farthest in life? In my eyes, by being the one to go out on a limb and take a risk in efforts to make a point (as long as it's not disrespectful) demonstrates how pertinent the issue really is. Risk implies effort and passion, and "go-getter" personalities are the ones that are going to work to make change instead of passively informing a crowd. Points are also proven right by having the opposing side proven wrong. Contrary to what numerous internet articles advised me, I think sarcasm makes someone seem less aggressive. I think the wit in a sentence that not only has a double meaning, is a bit of a stinger, and implies fault in the opposing side assists the persuasion of the author.
As Oscar Wilde once said, “'Sarcasm is the lowest form of wit but the highest form of intelligence,'"1 Considering the double meaning of a sarcastic statement and understanding its underlying intentions takes intelligence, focusing the audience of the statement to those with enough intellectual capacity to correctly comprehend the remark. This is also something of greater intelligence. In the end, I think it really is the charisma of the author and the humor of the tone that draws me towards sarcastic pieces.
I couldn't figure out how to superscript above :( now the numbers are awkwardly large
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| this is hilarious |
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